UNDER CONSTRUCTION
MARLOW THERAPY
Role: UX/UI, Media Designer
Project Duration: 12 weeks
Tools: Figma, Adobe Suite, Web Builder.
Marlow Therapy is a newly established private practice in the San Francisco Bay Area. As a new player in the private practice therapeutic field, the business needed a solid brand identity and an accessible online platform to attract and inform potential clients about its services.
Design Process
Stakeholder Interviews I Industry Research I Competitor Analysis
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The stakeholder interviews were crucial in aligning the product design with the client's business goals, ensuring the product's features met user needs and business objectives. Industry research provided insights into critical standards, regulations, and market opportunities within the stakeholder's industry. Competitor analysis further highlighted market gaps and strengths and weaknesses in existing solutions. By synthesizing these insights, the design was tailored to differentiate the client's brand and capitalize on opportunities for innovation and growth.
Objectives:
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The client's business goals and challenges
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Expectations for the product
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Target audience needs
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Current pain points in the market
Industry Research:
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Key industry standards and regulations
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Market opportunities and emerging trends
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How technology or external forces (e.g., legislation, environmental factors) might influence the design
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Potential areas for brand differentiation within the product design
Competitor Analysis:
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Strengths and weaknesses of competitors' products
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Gaps in the market that can be addressed through design
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User feedback and pain points with existing solutions
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Opportunities for innovation or differentiation based on competitor shortcomings